Freelance Projects
Throughout my freelance journey, I've come to appreciate the creative aspect of the field, particularly in utilizing personal branding, aesthetics, and color palettes to help small businesses convey their unique stories. With a passion for storytelling, I've found joy in crafting narratives that resonate with audiences and bring brands to life. In addition to this creative endeavor, I've honed my skills in market research and content management by analyzing my clients' target audiences and developing tailored strategies to meet their specific needs.
First Date Beauty
For this specific client, she had already defined a distinct voice and image for her brand. The objective of this project was to develop a structured social media calendar at the outset of each month, aiming to maintain a well-rounded mix of personal, product-focused, inspirational, and educational content tailored to her Instagram audience.
Redefining Relationship Podcast.
Working on this podcast provided me with invaluable creative freedom, which significantly contributed to my growth as a graphic designer. My client, who had been running her podcast for a year, entrusted me with the task of completely rebranding and generating abundant content in preparation for season 2. This endeavor allowed me to expand my skill set into video editing, enabling me to produce numerous Instagram reels and TikToks from individual podcast episodes.
Alex Gornik LLC.
Through analyzing my client’s target audiences and developing strategies tailored to their needs, I gained experience in market research and the ongoing process of managing content. In working with this client, I managed two Wix websites for her: Coleus and Canna (garden consulting) and Alex Gornik LLC (event planning/marketing), assisting with content creation, copywriting, engagement management, and community management.
